Love craft beer?
Simon Fraser University will be delivering Craft Beer Business Fundamentals – part of their Craft Beer and Brewing Essentials Certificate.
The craft beer business is a very competitive one, with many entrants vying for the consumer’s palate and dollar. While the romance and appeal of the business might lie in the design of brews and the craft of brewing, what distinguishes the successful craft brewery from the also-rans is more likely to be found in healthy management, with particular attention to the management of operations, sound marketing, and the formulation and implementation of a rigorous strategy. In this course, you will learn the basics of operations management, the fundamentals of consumer behaviour and marketing, and how to formulate and implement corporate strategy.