LGBT Destination Marketing Workshop presented by #iLoveGayVancouver facilitated by Matt Skallerud, Pink Banana Media
We’ll be touching on the key topics of micro-targeting the LGBT traveler online via banner ads and Facebook, as well as delving in the world of LGBT travel bloggers and influencers. We’ll show you how you’re able to target your specific traveler using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same targeting power as well. We’ll also discuss the role of LGBT influencers, and how some of their social media activity can be leveraged to enhance and drive LGBT travel to your destination.
Learn how to identify and engage with potential influencers in your region, focused on the LGBT travel world.
Learn how to strategically target your LGBT traveler demographic using banner ads and Facebook ad targeting
Better understanding of how the wide variety of social media tools can be used in an online LGBT tourism marketing campaign, including Twitter and Instagram.
LGBTQ Influencers Panel discussion moderated by Matt Skallerud of Pink Banana Media
Meet some of the top LGBTQ influencers in the travel industry today… they just happen to be here at Whistler Pride on behalf of the folks at Whistler Tourism, telling the story of this ever-growing LGBT ski week’s activities as seen through their eyes and through their unique storytelling style. We’ll be moderating a panel with these LGBTQ influencers, where they’ll be able to tell you more about their story, their experiences and how they’ve helped clients and destinations to get the word out, similar in scope to how traditional LGBT media has told the story in years past, but with the new tools of cell phones, digital cameras and social media thrown into the mix!