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Speaker Series: How to Use Social Media During a Crisis

June 5 @ 10:00 am - 11:30 am

WORKSHOP OVERVIEW:

In today’s fast-paced digital world, a simmering issue can turn into a full-blown crisis on social media if not managed quickly and efficiently. In this workshop, we’ll dissect the anatomy of a crisis and learn how to identify and manage issues using social media channels and listening tools. Participants will gain an understanding of the do’s and don’ts during a crisis and will have a clear action plan for mitigating risks on their business social media profiles.

SYNOPSIS:

Introduction: 15 minutes
What is a crisis and how do issues unfold in today’s digital era?
Case studies of brands that have done it right and wrong

Social Media Crisis Management In Action: 30 minutes
How to prepare your organization for a crisis with a combination of the right people, tools, and planning

Group Exercise and Discussion: 20 minutes
Run through scenarios to determine your course of action
Conduct a needs analysis for your organization

Q&A and Wrap Up 15 Minutes

Details

Date:
June 5
Time:
10:00 am - 11:30 am
Event Categories:
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Website:
https://www.facebook.com/events/535399806858549